PetSmart Executive Visibility Program

After years of laying low, PetSmart was ready for its executives to re-enter the limelight. Along with our agency partner, the External Communications team built thought leadership platforms and narratives for key C-level leaders. This comprehensive approach packaged everything leaders needed in one place, and included media training, content pillars, key messaging, and KPIs. The results of our first year of programming were exceptional in elevating PetSmart’s corporate storytelling and inserting the company in trending conversations and topics.

• 1.1B earned impressions

• 173 earned placements

• 54% of business stories featured direct quote from leaders