Bar-S Foods Iconic Summer Mashup

With an ask to drive more cultural relevance within their “Now That Sounds Good” campaign and a budget of less than $500K, the team created and launched the Bar-S Iconic Summer Mashup. We tied our current shopper demographic together with our aspirational demographic through our mix of talent (Vanilla Ice) and song (Baby Got Back) for this fully integrated campaign that included media relations, organic social, influencer, and paid social content.

• Campaign lifted sales by 12% vs. previous YOY declines

• 45 million campaign views through earned media, organic social, and paid components

• WINNER:

  • Silver REGGIE (ANA) for Challenger Brand Marketing

  • SHORTY WINNER for Influencer/Celebrity Marketing