United Nations HeForShe

The UN He for She movement faced even stiffer headwinds at the start of the COVID-19 pandemic due to the pandemic’s significant social impact on gender equality. We were challenged with just a weeks-long timeline and an ask to breakthrough an oversaturated social media ecosystem to drive engagement and real change with a budget of $75K. We identified a new creative platform based off a common gender stereotype, got extra scrappy to develop and execute content that could cut through the clutter on social media. We created over 50 pieces of content (videos, stories, graphics) in less than two months.

  • 9.6 million video views

  • 1,744% increase in social media engagement

  • 250% growth in TikTok followers

  • Nominated for 3 SABRE Innovation Awards for Social Media

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