With the rise of social media also came the increase in over-touristed locations. Too many visitors can strain the resources of small communities, negatively impact the local environment, and even post economic threats. As part of the [Un]Real Arizona campaign, we carefully curated alternatives to Arizona’s most touristed locations and positioned them as hidden gems in the state.
This integrated paid, earned, shared, and owned effort increased hotel occupancy rates in targeted markets by nearly 10%
More than $1.2B in revenue attributed to the campaign
